Lecturer: Sašo Dolenc, Slovenia
Stories can make science more accessible and memorable for the public. They tap into our emotions and imagination, and activate our brain in different ways. In this presentation, we will explore: The elements of a story, The neuroscience of storytelling and The steps to create a good story. We will also show some examples of effective science communication using storytelling and share some tips on how to transform dull content into captivating stories.
